EXPERIENCE
Co-Founder | Marketing & Business Development, OD Online
November 2013 - Present
Lead business development and branding/marketing initiatives to build market share and customer acquisition for this comprehensive cloud-based practice management and certified electronic health records (EHR) software for optometry practices.
Analyzed consumer insights from website data to develop strategies to encourage product
adoption and engagement, bringing long-term customer value to customers.
Brand identity and an online presence for the company via PPC campaigns, SEO/SEM, social media, and website development
Defined, compiled, and interpreted report key metrics tied to company growth, sale execution, and marketing activities
Developd complete and executable market and competitor analysis and executable plans
Account Executive | Digital | Inbound Marketing, GA Creative, Bellevue, WA
June 2015 - August 2017
Coordinated and provided guidance to local, regional and global organizations in developing smart brand strategies, evolve their missions and keep pace with their strategic visions. Work with a diverse mix of clients, industries, and business sizes. Data-driven inbound marketing lead owning the whole marketing funnel and in charge of attracting site traffic, converting traffic into new leads and nurturing leads into customers
Formulated implementation plans to capture data-driven inbound lead generation and owned the marketing funnel – attract site traffic, convert leads, and delight consumers.
Developed go-to-market strategy for a leading B2B technology company, driving an 82% increase in new website visitors and acquiring 10,500 lead opt-ins, a 4.4% higher than average conversion rate.
Project manager for multiple clients, developing roadmaps, timelines, and deliverables to manage a 5-person cross-channel team.
Rebranded a wealth management firm, increasing organic website visits by 48% and a 187% increase through social media referrals.
Managed technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute and report on leads
Developed workflows for targeted nurturing, including documentation and road maps for processes, web analytics, A/B testing, paid search, SEO, email marketing, landing page and web strategy
Managed and improved organic search engine performance and goal-setting based on clickthrough rates, traffic and conversions
Accounts Managed:
Account Executive | Digital | Business Development, TRAFFIK Advertising, Irvine, CA
November 2014 - October 2014
Foster lasting client relationships as the account lead for TRAFFIK's biggest clients, retaining and cultivating growth of billable income from existing client portfolio.
Supervised marketing campaigns from planning and strategy through creative execution for SEO/PPC, direct mail, email marketing, branding, website development, and social media.
Create and supervise all production schedules for multiple clients, creative teams, and vendors
Strategize with Director of Business Development and CEO on new business pitches, cross-selling opportunities, bids, proposals, and RFP submissions
Provide leadership and guidance to interns and developed TRAFFIK's Internship Program
Accounts Managed:
Digital | Accounts | New Business, TRAFFIK Advertising, Irvine, CA
October 2013 - November 2014
Established an agency-wide project management system, resulting in streamlined communication, tracked costs, and more efficient deadline management.
End-to-end project tracking, averaging up to 80 active projects at any given time.
Spectrum of projects included branding, web development, social media management, SEO/SEM, market research, and creative/content development
Led account meetings that identified client opportunities, discussed new business, project
planning and resolved challenges.
Consulted with clients on social strategy and monthly analysis on key insights across
multiple platforms.
Consult clients on social strategy, including monthly analysis on key insights across multiple platforms (Omniture, Facebook Insights, Google Analytics, Engagor, Sprout Social, etc.)
Accounts Managed:
Account Coordinator, DGWB Advertising and Communications, Santa Ana, CA
December 2012 - September 2013
Engaged with internal departments and external organizations not limited to PR, digital, and marketing strategy to create meaningful relationships for our clients and their customers.
Coordinated the team to ensure accounts are profitable through effective client billing management.
Managed insertion orders and day to day trafficking of multiple projects based on media schedules for digital, print, and broadcast production.
Go-to person for developing in-depth competitive research and analysis presentations for our clients to stay ahead.
Demonstrated initiative and versatility by taking an out-of-scope project that required doing my own programming, copywriting, and designing for a national entry to the 2013 Small Agency Awards on behalf of DGWB.
Accounts Managed:
Senior Team Lead, Target Corporation, Fullerton, CA
August 2012 - November 2012
Utilize business, leadership, and people skills to inspire exceptional performance
Ensure great guest service and overall team member satisfaction.
Create a fast-paced, energetic environment that delivers a consistent Target brand experience for team members and guests
Drive sales by overseeing great guest experience in the front lanes, guest service, and food avenue.
Provide my team with training, counseling and coaching, and on-the-job support
Manage the store as leader on duty by responding to guest and team member concerns, including securely opening and closing the store
Ranked #1 in REDcard conversion rates in the district, which accounts for 12% of our stores' overall total sales
Executive Intern - Operations, Target Corporation, Fullerton, CA
June 2012 - August 2012
Completed the 10-week program by working with ETL-Operations to improve departments within a $30 million store
Shadowed logistics, assets protection, human resources, hardlines, guest experience, and softlines
Developed leadership and team skills needed to run an effective and profitable store
Visited Target's state-of-the-art Investigation and Distribution Centers and learned how innovation is moving the company forward
Participated in weekly executive meetings discussing talent management, store strategy, and healthy team culture.
Attended training on generational differences and impromptu speaking
Drove sales through price accuracy projects focused on weekly circular and clearance
President & CEO, Associated Students, Incorporated, CSULB
June 2011 - May 2012
Elected to highest ranking position in Associated Students with final approval and authority over a $15 million non-profit corporation with over 70 full-time and 100 part-time employees
Serve as the voice of the students on over 20 university, student government, and academic committees
Guide the Instructionally Related Activities (IRA) board in allocating over 2 million dollars to academic programs
Foster lasting relationships and collaboration with campus administration and staff in service to students
Lead strategic advocacy efforts during a time of financial crisis in higher education and represented the at monthly California State Student Association (CSSA) meetings
Serve as the first Vietnamese-American student to serve as an elected officer at CSULB.
Vice-President & Chair, Board of Directors, Associated Students, Incorporated, CSULB
June 2010 - May 2011
Serve as chair of weekly Senate/Board of Directors meetings
Strategize advocacy efforts at monthly California State Student Association (CSSA) meetings
Advocate for students at the university, city, and state levels.
Improve efficiency through the revision of the Senate Working Rules, Associated Students Bylaws, and drafting of resolutions
Engage new avenues of student participation and interaction through the use of innovative public relations and marketing efforts
VOLUNTEER
Vice President of Marketing, Youth Leadership America (YLA)
July 2013 - December 2016
Collaborate with key leadership to plan a comprehensive and sustainable marketing plan for our brand during critical expansion opportunities for the organization.
Leverage the strength of professional team of programmers, designers, and user experience experts from Box, an award winning cloud content management system used by Fortune 500 companies, to construct a new website that is reflective of our expansion on the front end, and a streamlined application system on the back end.
Develop Brand Guidelines and conduct training workshops covering social media, print/promotions, and public relations topics to maintain quality communication of the Youth Leadership America brand at all leadership levels.
Vice President of Programming, Youth Leadership America (YLA), Orange County, CA
March 2012 - July 2013
Empower the next generation of leaders through the design, development, and implementation of the largest YLA chapter.
Coordinate with community leaders and corporate sponsors such as Disneyland Resort, Hilton Anaheim, and the City of Anaheim to plan and execute logistics for the Fall Program, which attracts hundreds of applicants each year.
Serve as a liaison between the Corporate Board of Directors and the Orange Country chapter of our 100% volunteer organization.
Lead the planning and execution for the first YLA Retreat for youth leaders from Palo Alto, Los Angeles, and Orange County.
EDUCATION
MBA Candidate, University of Southern California, Marshall School of Business (2019-2021)
Dean’s List
Marshall MBA Ambassador
Certificate in Statistical Analysis With R Programming, University of Washington (2015-2016)
Certificate in Statistical Analysis With R Programming
California State University, Long Beach (CSULB) | Class of 2012
Bachelor of Science, Business Administration
Major: Business Marketing; Minor: Political Science
SKILLS
R, Tableau, SAS, JMP, Excel
Traditional and online advertising (Google Partners: AdWords Fundamentals & Search Advertising Certified)
Inbound marketing (Hubspot Inbound Certified)
AWARDS
40 Under 40 Award, The Long Beach Post
"A lineup of Long Beachers under the age of 40 nominated by readers as people with the courage to dream and create a better community." - The Long Beach Post
NAACP, Long Beach Chapter
National Association for the Advancement of Colored People Scholar
PERSONAL
Organizations
Rotary International | 2013 - Present
StartingBloc | Fellow, Los Angeles 2013
Forte Foundation
Interests
PADI Certified Diver - Nine dives in two countries
Marathons - Five marathons in four states
Languages
Vietnamese (Native)
Korean (Basic)